How JAWS has been a positive force for sharks for 50 years
When JAWS made its literary splash 50 years ago, it has left an indelible mark on the perception of sharks. Steven Spielberg’s screen adaptation of Peter Benchley’s monstrous shark tale has since become so iconic that it needs no introduction. The haunting, two-note cello theme still has the power to send chills down your spine, even if you hear it hummed in the tranquility of your backyard pool.
We’re all familiar with the negative aftermath. Jaws cast a shadow over beach swimming for millions over the past four decades, portraying sharks as mindless predators driven by vengeance. It fueled the rise of trophy shark fishing, contributing to the decline of many shark populations. Even today, misconceptions about shark behavior stemming from the film persist in our culture. The fear of negative shark encounters, despite their statistically minimal risk, continues to influence public safety measures, conservation efforts, and management policies worldwide. The so-called “Jaws Effect” has deeply permeated public consciousness, shaping how sharks are portrayed in the media and perceived by the public.
However, amidst the enduring impact of Jaws on public perception of sharks, its positive effects often go unnoticed. Surprisingly, Jaws has led to several significant positive outcomes for sharks, overlooked by enthusiasts, conservationists, and even the sharks themselves.
JAWS inspired a generation of shark enthusiasts and experts
While many were terrified by Jaws, a minority, including numerous marine biologists, were inspired by the awe-inspiring portrayal of the giant shark. Contrary to popular reaction, they were drawn to study sharks and marine life, inspired by characters like Matt Hooper. Many of these enthusiasts are now leading figures in shark research and conservation worldwide, their passion ignited by Spielberg’s depiction of the ocean’s apex predator.
2. JAWS author Peter Benchley became a shark conservationist
Peter Benchley, the author of the source novel and an avid swimmer and diver, witnessed the alarming expansion of global shark fisheries after Jaws. He became a vocal advocate for shark conservation, leveraging his fame to champion the cause until his passing in 2006. His wife, Wendy, continues their legacy, collaborating with ocean conservation organizations to promote shark protection globally, contributing to the recent surge in shark conservation efforts - see: The Peter Benchley Ocean Awards: The true legacy of JAWS author
3. JAWS played a pivotal role in elevating the importance of protecting Great White shark
The White Shark, vilified in Jaws, ironically became an icon, leading to widespread recognition and subsequent conservation efforts. Its portrayal in the film sparked public interest, ultimately leading to legal protections and conservation initiatives that have helped White Shark populations rebound in recent years.
4. JAWS drove advancements in shark research
Image via Caterpillar Inc. is now an official sponsor of OCEARCH, a non-profit organization that supports leading researchers and institutions seeking to attain data on the biology and health of sharks, in conjunction with research on shark life history and migration.
Despite its inaccuracies, Jaws spurred an unprecedented interest in sharks, leading to a surge in shark science over the past four decades. The film’s portrayal, though exaggerated, heightened public awareness about sharks, prompting a 400% increase in published shark studies since the 1970s. We now understand that sharks are not mindless killers; species like the White Shark are cautious and curious animals, vital to marine ecosystems.
5. JAWS resulted in a surge in shark ecotourism
Image via Shark Business
Jaws introduced many to the concept of shark cages and the awe-inspiring world of underwater shark encounters. Today, shark ecotourism generates hundreds of millions of dollars annually, offering an alternative to fishing in many regions. These experiences often dispel the myths perpetuated by Jaws, fostering a newfound appreciation for sharks and support for their conservation.
Jaws instilled fear in many but fascination in others, catalyzing a movement for shark conservation. While challenges remain, the dedication of those captivated by sharks has begun to bear fruit. There’s still much to be done to improve shark conservation and perceptions, but amidst the shadows cast by Jaws, there’s a glimmer of hope for the future of sharks
Words by Ross Williams
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